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  • Oliver Jessup

The Power of Linguistic Mirroring in Job Applications: Building Rapport and Connection


When it comes to job applications, creating a positive impression is crucial. Alongside showcasing your qualifications and experience, there's another powerful tool you can leverage: linguistic mirroring. Linguistic mirroring, the art of subtly reflecting someone's language patterns, can be a valuable strategy to establish rapport and connection throughout the job application process.

What is Linguistic Mirroring?

Linguistic mirroring involves aligning your language style, tone, and vocabulary with that of the person you are communicating with. It's about understanding and adapting to the communication preferences of others to create a sense of familiarity and connection. Employing linguistic mirroring in your job applications can help you build rapport with recruiters, hiring managers, and potential colleagues.

Establishing Rapport:

By mirroring the language used in job adverts, cover letters, and interviews, you demonstrate that you understand the company's values, culture, and industry. It shows a level of adaptability and a willingness to align your communication style with theirs. This subtle alignment can create a positive impression and increase the chances of your application standing out.

Adapting Vocabulary and Tone:

Pay close attention to the vocabulary and tone used by the company in their job adverts and website. Incorporate those terms and phrases into your application materials. If they emphasise teamwork, collaboration, or innovation, mirror these concepts in your cover letter and CV. By speaking their language, you demonstrate that you share a common understanding and align with their vision.

Sentence Structure and Style:

Observe the sentence structure and writing style in the job advert or any company communications you come across. Is it formal or more informal? Are the sentences concise or descriptive? Mirror the company's preferred style in your application. If they tend to use bullet points or short sentences, consider adopting a similar approach. However, maintain clarity and readability while mirroring, ensuring your application remains polished and professional.

Non-Verbal Cues:

Linguistic mirroring is not limited to written communication; it can extend to non-verbal cues during interviews. Pay attention to the interviewer's pace, tone, and gestures. While it's important to stay authentic, incorporating subtle elements of mirroring can help establish a sense of connection. For instance, if the interviewer speaks at a relaxed pace, you can match their pace, creating a more comfortable and engaging conversation.

Authenticity and Balance:

While linguistic mirroring can be a powerful tool, it's crucial to strike a balance and maintain authenticity. Mirroring should not be overdone or come across as insincere. The goal is to establish rapport and connection, not to mimic or deceive. Stay true to yourself while adapting your communication to align with the company's preferences.


In the competitive world of job applications, linguistic mirroring can be a valuable technique to build rapport and connection. By adapting your language style, tone, and vocabulary to match that of the company, you can create a sense of familiarity and understanding. However, it's important to use mirroring authentically and with respect. With a thoughtful application of linguistic mirroring, you can increase your chances of standing out and making a lasting impression on potential employers.

Remember, the ultimate goal is to demonstrate your qualifications, experience, and cultural fit while leveraging the power of linguistic mirroring as a tool to establish rapport and connection in the job application process.

If you're still struggling with any part of the process, from writing your CV to preparing for interviews, follow the link for a specialised service designed to get you that dream role.

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